Phillip Jackson discusses the intersection of commerce and culture, specifically focusing on how brand and consumer archetypes shape modern retail and customer identity.
Phillip Jackson discusses the intersection of commerce and culture, specifically focusing on how brand and consumer archetypes shape modern retail and customer identity.
Creative Director Daniel Hoffman joins to discuss listening to the human behind the customer and using archetypal frameworks to guide brand decisions without losing the human element.
A forward-looking discussion on industry trends, including how brand archetypes represent fundamental human motivations and their role in tailoring customer experiences.