Ian and Mark Hammersley explore the search for a universal ecommerce benchmark KPI to measure site success regardless of traffic costs or margins.
Ian and Mark Hammersley explore the search for a universal ecommerce benchmark KPI to measure site success regardless of traffic costs or margins.
This episode focuses on how to benchmark your site against competitors, identifying which strategies to copy and which to avoid.
Scott Rogers-Jones discusses using competitive intelligence tools to set benchmarks and understand industry best practices.