Mimi Ikonn shares her blueprint for growing a business by cultivating a community on YouTube, drawing from her experience with Luxy Hair.
Mimi Ikonn shares her blueprint for growing a business by cultivating a community on YouTube, drawing from her experience with Luxy Hair.
Explores the YouTube-to-ecommerce model, highlighting how Lisa Jauregui built an educational channel to foster a customer community for her cosmetics brand.
Liah Yoo shares insights on building an audience on YouTube and transitioning that community into a brand (KraveBeauty).