Liah Yoo discusses building her brand KraveBeauty by leveraging the YouTube audience and community she cultivated as a creator.
Liah Yoo discusses building her brand KraveBeauty by leveraging the YouTube audience and community she cultivated as a creator.
Mimi Ikonn shares her blueprint for building successful brands like Luxy Hair through community cultivation and engagement on YouTube.
Steve Chou details his process for growing a YouTube channel to 400k subscribers and how community building plays a role in e-commerce video strategy.