Community Building For Product Launches

Answer

Morgan Lane Tanner discusses selling out new collections by involving the community in the product development process and building anticipation.

Source: 221. Morgan's strategy to sell out her new collections on The Ecommerce Roadmap.

Top episodes

1. 1. 221. Morgan's strategy to sell out her new collections

   The Ecommerce Roadmap

   Morgan Lane Tanner discusses selling out new collections by involving the community in the product development process and building anticipation.

2. 2. Ep 533: Why Community Should Precede Paid: Mira’s Femtech Playbook

   DTC Podcast

   Mira's CMO Katherine Sakovich explains their 'Femtech Playbook' where community building is the primary driver for product launches and scaling operations.

3. 3. Sell Out Your First Batch in 30 Minutes by Building an Audience With No Product to Sell

   Shopify Masters

   The founder of COTTO explains how she sold out her initial run in 30 minutes by building an audience and community before the product was even ready.

← Search again on AskThePods