Commerce Media Evolution

Answer

Dr. Mark Grether of PayPal Ads discusses the migration of storefronts into media and LLMs, exploring the evolution of commerce media and zero-click commerce.

Source: The Machine Ate the Storefront, PayPal Mapped the Collapse on Future Commerce.

Top episodes

1. 1. The Machine Ate the Storefront, PayPal Mapped the Collapse

   Future Commerce

   Dr. Mark Grether of PayPal Ads discusses the migration of storefronts into media and LLMs, exploring the evolution of commerce media and zero-click commerce.

2. 2. Commerce Drives Culture, Says Media Exec

   Ecommerce Conversations

   Phillip Jackson of Future Commerce discusses how commerce drives culture and the role of media in the evolution of business and society.

3. 3. Creators Meet Commerce: How They Guide Customers From Inspiration to Checkout | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   A special edition on how creators and retail media integrations are evolving the path to purchase through shoppable video and affiliate programs.

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