Commerce Media Evolution

Answer

Dr. Mark Grether of PayPal Ads discusses how storefronts are migrating into LLMs and the evolving role of commerce media and CTV in retail.

Source: The Machine Ate the Storefront, PayPal Mapped the Collapse on Future Commerce.

Top episodes

1. 1. The Machine Ate the Storefront, PayPal Mapped the Collapse

   Future Commerce

   Dr. Mark Grether of PayPal Ads discusses how storefronts are migrating into LLMs and the evolving role of commerce media and CTV in retail.

2. 2. Creators Meet Commerce: How They Guide Customers From Inspiration to Checkout | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   A special edition episode focusing on how shoppable video and retail media integrations are reshaping the journey from content consumption to purchase.

3. 3. Commerce Drives Culture, Says Media Exec

   Ecommerce Conversations

   Phillip Jackson explains why commerce is culture and how media plays a critical role in the evolution of business and coming trends.

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