Collaborative Marketing

Answer

Explores how Crocs used high-profile brand and artist collaborations to transform from a meme into a global fashion icon.

Source: 328. Crocs: A story of reinvention, innovation and modern marketing magic on Retail Gets Real.

Top episodes

1. 1. 328. Crocs: A story of reinvention, innovation and modern marketing magic

   Retail Gets Real

   Explores how Crocs used high-profile brand and artist collaborations to transform from a meme into a global fashion icon.

2. 2. The Difficulties of Marketing Vice Products | Charles McElroy | Goldleaf

   Honest Ecommerce

   Charles McElroy discusses using brand collaborations and organic channels to market 'vice' products where traditional ads are restricted.

3. 3. New York or Nowhere's Quincy Moore and Liz Eswein on strategizing around big-name collaborations

   The Glossy Podcast

   New York or Nowhere founders discuss building community and leveraging high-profile partnerships for brand growth.

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