Cohort Analysis

Answer

A deep dive into the four fundamental types of customer cohorts and how to use them to build a retention blueprint.

Source: Ep 524: The Retention Blueprint for the Four Fundamental Customer Cohort Types | AKNF on DTC Podcast.

Top episodes

1. 1. Ep 524: The Retention Blueprint for the Four Fundamental Customer Cohort Types | AKNF

   DTC Podcast

   A deep dive into the four fundamental types of customer cohorts and how to use them to build a retention blueprint.

2. 2. Reimagining Retention Through Customer Psychology | Sonja Grasser | Retention Theory | Bonus Episode

   Honest Ecommerce

   Explores customer psychology and retention, specifically highlighting consumption-based cohort analysis for CPG brands.

3. 3. Bonus: Why You're Looking at the Wrong Data: Cohorts vs Averages with Lifetimely's Jason Prowd

   DTC Podcast

   Jason Prowd from Lifetimely explains why cohort data is superior to averages for understanding customer value and scaling.

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