Cognitive Biases In Business

Answer

Kurt Elster discusses counterintuitive sales strategies, specifically how cognitive biases and information framing influence consumer choices and eCommerce growth.

Source: 428: Counterintuitive Strategies (Which Make No Sense) That Can Grow Your Sales With Kurt Elster on The My Wife Quit Her Job Podcast.

Top episodes

1. 1. 428: Counterintuitive Strategies (Which Make No Sense) That Can Grow Your Sales With Kurt Elster

   The My Wife Quit Her Job Podcast

   Kurt Elster discusses counterintuitive sales strategies, specifically how cognitive biases and information framing influence consumer choices and eCommerce growth.

2. 2. How To Use Behavioral Science in Marketing With Nancy Harhut

   Up Arrow Podcast

   Nancy Harhut explores behavioral science in marketing, detailing specific decision-making shortcuts and biases like autonomy bias to influence consumer behavior.

3. 3. White Paper: Emotional Commerce: Can create double digit eCommerce growth

   eCommerce MasterPlan

   Chloe Thomas presents a white paper on emotional commerce, focusing on how behavioral economics and cognitive biases can drive double-digit eCommerce growth.

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