Cmo Role Evolution

Answer

CMO Emily Fink explores how legacy brands must evolve their marketing roles and strategies to compete with the customer expectations set by DTC brands.

Source: Liberty Mutual’s Emily Fink: Our customer's expectations are being shaped by DTC brands on Modern Retail Podcast.

Top episodes

1. 1. Liberty Mutual’s Emily Fink: Our customer's expectations are being shaped by DTC brands

   Modern Retail Podcast

   CMO Emily Fink explores how legacy brands must evolve their marketing roles and strategies to compete with the customer expectations set by DTC brands.

2. 2. E475: Restructuring an Ecommerce Company to Focus On What You Enjoy the Most [Under the Hood Part 2 with Jamie Graham]

   The EcomCrew Ecommerce Podcast

   Explores restructuring an ecommerce company by clearly defining and specializing roles to improve scalability and founder satisfaction.

3. 3. Growing a Business From 50k to 1 Million Rev in 7 months with 40% Margins with Brand Consultant Klaidas Šiuipys, Founder of Shayz Consulting

   Ecommerce Exits Podcast

   Covers the transition from small business operations to professionalized brand management and the strategic training required for evolving teams.

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