Cmo Role Evolution

Answer

CMO at Liberty Mutual, Emily Fink, discusses how the CMO role and brand strategies are evolving to meet modern consumer expectations shaped by the DTC era.

Source: Liberty Mutual’s Emily Fink: Our customer's expectations are being shaped by DTC brands on Modern Retail Podcast.

Top episodes

1. 1. Liberty Mutual’s Emily Fink: Our customer's expectations are being shaped by DTC brands

   Modern Retail Podcast

   CMO at Liberty Mutual, Emily Fink, discusses how the CMO role and brand strategies are evolving to meet modern consumer expectations shaped by the DTC era.

2. 2. Navigating the Shift: From Dream-Centric to Client-Centric Culture

   Ecommerce Playbook

   An exploration of leadership evolution and company culture shifts at CTC, focusing on adapting to changing organizational priorities.

3. 3. E475: Restructuring an Ecommerce Company to Focus On What You Enjoy the Most [Under the Hood Part 2 with Jamie Graham]

   The EcomCrew Ecommerce Podcast

   Mike and Jamie Graham discuss restructuring an ecommerce company, focusing on the evolution of roles and moving toward the EOS model.

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