Cmo Role

Answer

Explores the shift of marketing power toward the creator economy and what it means for the traditional CMO role in the viral age.

Source: Cracking the Viral Code: Creators As CMOs on Future Commerce.

Top episodes

1. 1. Cracking the Viral Code: Creators As CMOs

   Future Commerce

   Explores the shift of marketing power toward the creator economy and what it means for the traditional CMO role in the viral age.

2. 2. Ecommerce Ins and Outs for 2024

   Ecommerce Playbook

   Covers major 2024 trends, specifically the evolution of the CMO role being absorbed into operations and the rise of the COO.

3. 3. Random Acts of Marketing Are Killing Your Growth With Jennifer Zick

   Up Arrow Podcast

   Jennifer Zick discusses the distinction between 'random acts of marketing' and the strategic leadership required of a true CMO.

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