Ian Leslie, CMO at Industry West, discusses the evolving responsibilities and strategic nature of the Chief Marketing Officer role for scaling 8-figure e-commerce brands.
Ian Leslie, CMO at Industry West, discusses the evolving responsibilities and strategic nature of the Chief Marketing Officer role for scaling 8-figure e-commerce brands.
Former CMO Tyson Drake explores the intersection of merchandising and marketing, providing a peak into the high-level decision-making required for the role.
The hosts discuss the Chief of Staff role, its KPIs, and how it acts as the 'cross-functional glue' in a DTC marketing organization alongside other C-suite roles.