Closed-Loop Measurement

Answer

Explores advanced measurement frameworks like iROAS and geo-holdouts to find the 'progressive truth' in marketing data.

Source: The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth on Ecommerce Playbook.

Top episodes

1. 1. The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth

   Ecommerce Playbook

   Explores advanced measurement frameworks like iROAS and geo-holdouts to find the 'progressive truth' in marketing data.

2. 2. The 2026 Measurement Crisis: Why Your Media Efficiency is Probably a Lie With Sally Kazin and Ross Walker - Episode 438

   Ecommerce Braintrust

   Discusses the 'measurement crisis' and how to build a ground truth metric to break down data silos and measure incremental impact.

3. 3. E053: Our Takes on Saratoga's Viral Moment, Meta's Andromeda & AI's Role in Ad Creative

   Marketing Operators

   A deep dive into marketing measurement tools, comparing deterministic and probabilistic models and operationalizing incrementality.

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