Closed-Loop Measurement

Top 3 podcast episodes answering this question on AskThePods · implementing closed loop marketing measurement.

Answer

Luke Austin discusses modern e-commerce measurement, focusing on the gap between platform ROAS and actual incremental revenue using iROAS and Geo Holdouts.

Source: The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth on Ecommerce Playbook.

Top episodes

  1. 1. The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth

    Ecommerce Playbook

    Luke Austin discusses modern e-commerce measurement, focusing on the gap between platform ROAS and actual incremental revenue using iROAS and Geo Holdouts.

  2. 2. The 2026 Measurement Crisis: Why Your Media Efficiency is Probably a Lie With Sally Kazin and Ross Walker - Episode 438

    Ecommerce Braintrust

    Julie Spear and guests address the 'measurement crisis' by focusing on breaking down silos and measuring incremental impact over gross reported sales.

  3. 3. E053: Our Takes on Saratoga's Viral Moment, Meta's Andromeda & AI's Role in Ad Creative

    Marketing Operators

    Connor Rolain covers deterministic vs. probabilistic measurement, attribution models, and geo lift studies in the context of recent market shifts.

← Search again on AskThePods