Focuses on bridging Shopify and physical retail using clienteling strategies to move beyond discounts and increase customer lifetime value.
Focuses on bridging Shopify and physical retail using clienteling strategies to move beyond discounts and increase customer lifetime value.
Features Ann Taylor's eCommerce strategist discussing 'clienteling as a culture' and meeting customer expectations in the digital age.
Live from NRF 2019, this episode explores how retailers use customer engagement and clienteling to shape product assortment and marketing.