Mark and Ian discuss how to evaluate if your ecommerce agency is performing well, focusing on accountability and the split of responsibility between brand and partner.
Mark and Ian discuss how to evaluate if your ecommerce agency is performing well, focusing on accountability and the split of responsibility between brand and partner.
Expert advice on selecting the right marketing partner and managing the ongoing relationship to ensure long-term ecommerce growth.
Explores media trading and investment partnerships, offering a deep dive into the contractual and relational ties between brands and specialized agencies.