CEO Austin LaRoche breaks down the customer lifecycle, specifically focusing on the 'attract' phase and how to diversify channels for better acquisition.
CEO Austin LaRoche breaks down the customer lifecycle, specifically focusing on the 'attract' phase and how to diversify channels for better acquisition.
Industry veteran Sabir Semerkant shares a growth plan for Shopify owners, focusing on profitable customer acquisition and marketing KPIs.
A deep dive into performance marketing, discussing how specific acquisition offers in pop-ups influence customer quality and long-term value.