Churn Rate

Answer

Jordan Gordon explains the specific retention and churn levers for different customer cohorts.

Source: Ep 524: The Retention Blueprint for the Four Fundamental Customer Cohort Types | AKNF on DTC Podcast.

Top episodes

1. 1. Ep 524: The Retention Blueprint for the Four Fundamental Customer Cohort Types | AKNF

   DTC Podcast

   Jordan Gordon explains the specific retention and churn levers for different customer cohorts.

2. 2. 🧠 CHAPTER 3: The Modern Buyer Brain: ACQUISITION = RETENTION

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   Explores the link between customer acquisition quality and subsequent churn rates on Shopify.

3. 3. 2025 Ecom Planning: The Framework That Could 10x Your Profit

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   A framework for 2025 ecommerce planning that includes tools for calculating average days between purchases and churn risk.

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