An in-depth look at holistic retention strategies, focusing on LTV and the key metrics needed to track and prevent customer churn.
An in-depth look at holistic retention strategies, focusing on LTV and the key metrics needed to track and prevent customer churn.
Explores how SMS marketing and AI can be used to gather customer insights and improve Long-Term Value (LTV).
Eric Seufert explains how to apply data science principles to marketing measurement and optimization.