Churn Prediction

Answer

A deep dive into holistic retention strategies, KPIs for tracking customer behavior, and the difficulties in measuring and improving Lifetime Value (LTV).

Source: E003: Holistic Retention Strategies and Driving LTV on Marketing Operators.

Top episodes

1. 1. E003: Holistic Retention Strategies and Driving LTV

   Marketing Operators

   A deep dive into holistic retention strategies, KPIs for tracking customer behavior, and the difficulties in measuring and improving Lifetime Value (LTV).

2. 2. Rethinking SMS Marketing for Ecommerce: AI, RCS & LTV

   Marketing Operators

   Explores how SMS marketing and AI can be used to gather customer insights and improve retention and Lifetime Value in ecommerce.

3. 3. Why Great Marketers Think Like Data Scientists, with Eric Seufert

   Marketing Operators

   Eric Seufert explains why modern marketers need to adopt the mindset of data scientists to properly measure growth and customer behavior.

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