Choice Overload

Answer

Dan Bennett of Furniture.com discusses the complex customer journey and finding the balance between optimal choice and overwhelming the consumer.

Source: From Search to Sofa: Rethinking Discovery with Furniture.com | Reimagining Retail on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. From Search to Sofa: Rethinking Discovery with Furniture.com | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   Dan Bennett of Furniture.com discusses the complex customer journey and finding the balance between optimal choice and overwhelming the consumer.

2. 2. Ep 619: Stop Growth Hacking Your Brand to Death with Duncan From Pilothouse | AKNF

   DTC Podcast

   Duncan from Pilothouse explains how growth hacks and excessive options can lead to decision paralysis and brand erosion.

3. 3. Broad Match Show - Who Hates Rufus?

   Seller Sessions

   A deep dive into how information overload and choice abundance peak consumer confidence before causing conversion rate crashes.

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