Chinese Consumer Behavior

Answer

Arnold Ma, founder of a Chinese digital agency, explains the digital-first retail environment in China and the role of social platforms.

Source: SE05 EP06: Social-Selling Platforms in China for Direct-to-Consumer Marketing 🇨🇳 on 2X eCommerce Podcast.

Top episodes

1. 1. SE05 EP06: Social-Selling Platforms in China for Direct-to-Consumer Marketing 🇨🇳

   2X eCommerce Podcast

   Arnold Ma, founder of a Chinese digital agency, explains the digital-first retail environment in China and the role of social platforms.

2. 2. Running an eCommerce Store in China: Discussing the Pros and Cons of Running an eCommerce Business in China with Paul Lepa of PearlsOnly.com

   The eCommerceFuel Podcast

   A discussion on the pros and cons of running an eCommerce business in China, focusing on cultural nuances and the behavior of the local consumer.

3. 3. Bonus: MagicLinks, Aleks Chojnacka: Influencer Marketing State of the Union (Plus the future of Live Shopping)

   DTC Podcast

   Explores influencer marketing and the rise of live shopping, a trend pioneered by Chinese consumers and now moving West.

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