Mark Sellar discusses eCommerce strategies specifically for the Chinese market, highlighting it as a major underutilized opportunity for brands.
Mark Sellar discusses eCommerce strategies specifically for the Chinese market, highlighting it as a major underutilized opportunity for brands.
Chloe Thomas shares takeaways on entering the Chinese market, including the nuances of platforms like Tmall and Taobao for international sellers.
A look at the current challenges and shifts in the Chinese market, discussing why some brands are leaving and how local competition affects entry strategy.