Kurt Elster discusses Shopify-specific strategies for improving efficiency at every stage of the marketing funnel to boost conversion rates.
Kurt Elster discusses Shopify-specific strategies for improving efficiency at every stage of the marketing funnel to boost conversion rates.
Focuses on 'funnel support' strategies, specifically optimizing abandoned cart and checkout emails to capture lost revenue within the funnel.
Explores increasing conversions and cart size using product funnels, post-purchase upsells, and one-page checkout solutions.