Recorded at the Outdoor Retailer conference, this episode explores omnichannel strategies and specifically how tools like Stripe Link reduce checkout friction to boost conversions.
Recorded at the Outdoor Retailer conference, this episode explores omnichannel strategies and specifically how tools like Stripe Link reduce checkout friction to boost conversions.
Dennis Hegstad discusses his Shopify app, Vigilance, which prevents coupon leaks at checkout to protect margins while balancing the need for a low-friction user experience.
A deep dive into the 'falsehoods' of frictionless commerce, discussing where friction should be removed and where it might actually be beneficial for the brand and consumer.