Explores the strategic decision of whether a business should develop its own application within the ChatGPT ecosystem.
Explores the strategic decision of whether a business should develop its own application within the ChatGPT ecosystem.
Reviews the launch of ChatGPT's app ecosystem and analyzes if these early third-party integrations are beneficial for businesses.
Discusses how small brands are appearing in ChatGPT’s new shopping features and the implications of search shifting to AI interfaces.