Explores the shift from broadcast marketing to conversational commerce, focusing on how chatbots and messaging create two-way dialogues that increase customer lifetime value.
Explores the shift from broadcast marketing to conversational commerce, focusing on how chatbots and messaging create two-way dialogues that increase customer lifetime value.
Mike Yan of ManyChat discusses using Instagram DM automation and chatbots to build email lists and communicate with customers on platforms they already use.
Covers the strategic use of chatbot marketing alongside email and retention marketing to build trust and loyalty in the ecommerce space.