Explores the complexities of the expanding ecommerce universe and how brands can optimize their presence across multiple digital channels with consistent brand messaging.
Explores the complexities of the expanding ecommerce universe and how brands can optimize their presence across multiple digital channels with consistent brand messaging.
Andrew Juarez discusses the importance of building 'owned' traffic through lists to optimize sales performance off-Amazon and create an omnichannel brand presence.
Focuses on post-click optimization, analyzing where paid traffic should land (Homepages vs. PDPs) to maximize the effectiveness of advertising channels.