Channel Expertise

Answer

Explores the layers of marketing expertise, specifically focusing on becoming a specialist in certain channels within ecommerce.

Source: Becoming a T-Shaped Marketer: Navigating the Layers of Expertise in Ecommerce on Ecommerce Playbook.

Top episodes

1. 1. Becoming a T-Shaped Marketer: Navigating the Layers of Expertise in Ecommerce

   Ecommerce Playbook

   Explores the layers of marketing expertise, specifically focusing on becoming a specialist in certain channels within ecommerce.

2. 2. Ecommerce: Listeners Questions Part 2

   Ecommerce: The Hammersley Brothers

   Mark and Ian debate whether to stick to one marketing channel until it's maxed out or spread expertise across different platforms.

3. 3. Investing in Awareness Campaigns for Brand Visibility | Nicole Goldberg | Faherty

   Honest Ecommerce

   Discusses awareness campaigns and integrating in-channel performance to drive brand visibility and leads.

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