Channel Expansion Strategy

Answer

Matty Martin of Cadence discusses scaling a sports brand through strategic channel growth, balancing DTC and retail playbooks.

Source: 500% Growth: Inside Cadence’s DTC and Retail Playbook on Marketing Operators.

Top episodes

1. 1. 500% Growth: Inside Cadence’s DTC and Retail Playbook

   Marketing Operators

   Matty Martin of Cadence discusses scaling a sports brand through strategic channel growth, balancing DTC and retail playbooks.

2. 2. E006: David Herrmann: Paid Media, Creative Diversity and the Channels You Should Be Testing

   Marketing Operators

   Paid media expert David Herrmann joins the hosts to discuss diversifying creative and identifying new channels for testing and expansion.

3. 3. Rethinking the Customer Journey: Text-to-Buy, Post-Purchase Wins & Alternative Media

   Marketing Operators

   Hosts discuss evolving the marketing playbook through alternative media, text-to-buy, and new seasonal bundle strategies.

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