Channel Allocation

Answer

Taylor Holiday and Luke Austin detail the media management system involving channel allocation and budget data for 2025.

Source: The Modern Media Playbook on Ecommerce Playbook.

Top episodes

1. 1. The Modern Media Playbook

   Ecommerce Playbook

   Taylor Holiday and Luke Austin detail the media management system involving channel allocation and budget data for 2025.

2. 2. Daily Ad Tweaks Are Wasting Your Budget

   Ecommerce Playbook

   Richard and Luke Austin discuss why bid management is secondary to proper budget allocation and high-level strategy.

3. 3. The Secret to Smarter Budget Allocation

   Ecommerce Playbook

   Explores how incrementality tests inform smarter budget and channel allocation decisions for ecommerce brands.

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