Taylor Holiday and Luke Austin discuss the Common Thread Collective system for modern media management, focusing on channel allocation, incrementality, and MMM in 2025.
Taylor Holiday and Luke Austin discuss the Common Thread Collective system for modern media management, focusing on channel allocation, incrementality, and MMM in 2025.
Richard and Luke Austin discuss why daily bid tweaks fail and how proper budget/channel allocation based on geo holdout tests leads to better ecommerce performance.
An analysis of over 60 brands' performance, focusing on how cross-channel allocation allows brands to underspend budget while exceeding profit targets.