Wes Clark of Kizik discusses growth strategies for challenger brands on Amazon, focusing on reviews, customer experience, and marketplace dynamics.
Wes Clark of Kizik discusses growth strategies for challenger brands on Amazon, focusing on reviews, customer experience, and marketplace dynamics.
Amina Pasha shares insights from her time at The Honest Company, a classic challenger brand, focusing on mission-driven marketing and persona-based strategies.
Aaron Singer, CSO at BRANDED, discusses building high-value challenger brands, focusing on strategic initiatives, legal, and operational excellence.