Shae Hong discusses the formula for authentic celebrity partnerships using the success of Drew Barrymore’s 'Beautiful' brand as a case study.
Shae Hong discusses the formula for authentic celebrity partnerships using the success of Drew Barrymore’s 'Beautiful' brand as a case study.
Hexclad’s President shares a masterclass on building nine-figure celebrity partnerships and the difference between long-term equity partners and transactional deals.
A deep dive into why fame isn't a business model, contrasting successful celebrity-led exits like Skims with struggling brands.