Hexclad's President shares a masterclass on building $100M+ celebrity partnerships, focusing on long-term strategy over one-off endorsements.
Hexclad's President shares a masterclass on building $100M+ celebrity partnerships, focusing on long-term strategy over one-off endorsements.
Explores the evolution of celebrity-backed brands, detailing what makes these partnerships successful and how they resonate with modern consumers via social media.
The parent company of Drew Barrymore's 'Beautiful' brand reveals their formula for selecting the best celebrity partners and ensuring deep involvement.