A deep dive into why celebrity-backed brands carry weight with consumers and the evolution of partnership economics in the social media era.
A deep dive into why celebrity-backed brands carry weight with consumers and the evolution of partnership economics in the social media era.
Explores how Clevr Blends used Meghan Markle’s investment and endorsement to disrupt the beverage industry and build brand credibility.
Explains how a hot tub business leveraged UK celebrities like Sophie Ellis-Bextor to build trust and scale an online retail company.