Hexclad’s President shares a masterclass on building nine-figure celebrity partnerships through authentic alignment rather than transactional ads.
Hexclad’s President shares a masterclass on building nine-figure celebrity partnerships through authentic alignment rather than transactional ads.
The CEO of Made By Gather explains the formula for finding celebrity partners who are truly involved in the business, focusing on their partnership with Drew Barrymore.
An exploration of what makes a celebrity-backed brand successful in the social media era, focusing on co-creation and personal brand alignment.