Hexclad's President discusses building 9-figure celebrity partnerships and the difference between authentic collaboration and transactional endorsements.
Hexclad's President discusses building 9-figure celebrity partnerships and the difference between authentic collaboration and transactional endorsements.
Shae Hong explains the formula for finding the best celebrity partner to lead a brand's narrative, using Made By Gather’s work with Drew Barrymore as a model.
Leonard Brody of Caravan discusses the evolution of celebrity-backed brands and the necessity of co-creation between celebrities and brand builders.