Hexclad's President discusses building 9-figure celebrity partnerships and the difference between authentic collaborations and transactional endorsements.
Hexclad's President discusses building 9-figure celebrity partnerships and the difference between authentic collaborations and transactional endorsements.
Shae Hong of Made By Gather explains their formula for finding celebrity partners who are truly involved in the brand, like Drew Barrymore.
Leonard Brody discusses the evolution of celebrity-backed brands and why co-creation and product-market fit are essential for success.