Celebrity Brands

Answer

Explores the successful partnership formula between parent company Made By Gather and Drew Barrymore's brand, Beautiful.

Source: Made By Gather's formula for finding the best celebrity partner on Modern Retail Podcast.

Top episodes

1. 1. Made By Gather's formula for finding the best celebrity partner

   Modern Retail Podcast

   Explores the successful partnership formula between parent company Made By Gather and Drew Barrymore's brand, Beautiful.

2. 2. What Makes a Successful Celeb-Backed Brand?

   Retail Remix

   Deals with the evolution of the celebrity-backed brand model and why these brands carry substantial weight in mainstream retail.

3. 3. How Ari by Ariana Grande Made $1B — No Ownership

   Ecommerce On Tap

   Analyzes Ariana Grande's $1B fragrance empire, focusing on the licensing model versus the founder-owned model in the celebrity space.

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