Leonard Brody of Caravan explains the evolution of celebrity-backed brands and why they are increasingly resonant with consumers through social media power.
Leonard Brody of Caravan explains the evolution of celebrity-backed brands and why they are increasingly resonant with consumers through social media power.
A-Frame Brands founder Ari Bloom discusses his framework for launching eight-figure celebrity brands into 10,000+ retail stores by focusing on purpose.
Explores how Ariana Grande's fragrance brand reached $1B in sales using a licensing model rather than ownership, and the unit economics of celebrity perfume.