Shae Hong of Made By Gather discusses the strategic shift from celebrity endorsements to celebrity-led brands that require active involvement and narrative leadership.
Shae Hong of Made By Gather discusses the strategic shift from celebrity endorsements to celebrity-led brands that require active involvement and narrative leadership.
Leonard Brody explores why celebrity-backed brands are evolving rather than dying and how product innovation creates authentic partnerships.
Hexclad's President discusses building 9-figure celebrity partnerships through authenticity and long-term alignment rather than one-off deals.