Examines the business models behind successful and failing celebrity brands, featuring case studies on Rhode, Skims, and Kylie Cosmetics.
Examines the business models behind successful and failing celebrity brands, featuring case studies on Rhode, Skims, and Kylie Cosmetics.
Hexclad's President discusses building 9-figure partnerships with A-list celebrities like Gordon Ramsay and Hailey Bieber.
Explores the shift from licensing to ownership in celebrity brands, using Ariana Grande’s $1B fragrance empire as a primary case study.