Ccpa

Answer

Marketers Sean Larkin and Francesco Gatti discuss balancing personalized promotions with privacy regulations like CCPA and GDPR using smart data.

Source: How Brands Boost ROI with Smart Data on Ecommerce Conversations.

Top episodes

1. 1. How Brands Boost ROI with Smart Data

   Ecommerce Conversations

   Marketers Sean Larkin and Francesco Gatti discuss balancing personalized promotions with privacy regulations like CCPA and GDPR using smart data.

2. 2. Seven Days to Success Navigating iOS17's New Rules - with Adam Robinson

   eCommerce Marketing Podcast

   Adam Robinson explains how to navigate iOS17's rules, focusing on retention, zero-party data, and maintaining compliance with CCPA/GDPR.

3. 3. Internet Lawyer on New EU Data Regulations

   Ecommerce Conversations

   Internet lawyer John Di Giacomo breaks down the implications of data regulations, comparing GDPR with the U.S.-based CCPA.

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