Causal Attribution

Answer

Tim Wilson discusses the intersection of analytics and logical frameworks to establish causality in marketing data.

Source: Defining Success Before Launching Anything | Tim Wilson | facts & feelings | Bonus Episode on Honest Ecommerce.

Top episodes

1. 1. Defining Success Before Launching Anything | Tim Wilson | facts & feelings | Bonus Episode

   Honest Ecommerce

   Tim Wilson discusses the intersection of analytics and logical frameworks to establish causality in marketing data.

2. 2. Attribution is Broken: Understanding MTAs, MMMs, and Incrementality

   eCommerce Evolution

   Tom Leonard explains how to move beyond broken attribution models using Media Mix Modeling (MMM) and incrementality to find true causal links.

3. 3. Meta's New Setting Beat Our Old Campaign by 18%

   Ecommerce Playbook

   The team tests Meta's new Incremental Attribution setting to see if it accurately reports the true impact of ad spend compared to standard models.

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