Joe Jackman discusses transforming brands and categories to unlock new business value through his 'reinventionist' framework.
Joe Jackman discusses transforming brands and categories to unlock new business value through his 'reinventionist' framework.
The CEO and CMO of Vera Bradley detail the 360-degree rebrand and transformation of their 42-year-old heritage brand.
Marketing head Jon Shanahan explains the turnaround strategy and modernization of the storied fitness equipment company TRX.