Category Reinvention

Answer

Dr. Julie Chung discusses how T3 successfully reimagined the hair tool category by shifting from an appliance mindset to a luxury beauty perspective.

Source: Stop Competing on Features: Reimagine Your Entire Product Category Instead on Shopify Masters.

Top episodes

1. 1. Stop Competing on Features: Reimagine Your Entire Product Category Instead

   Shopify Masters

   Dr. Julie Chung discusses how T3 successfully reimagined the hair tool category by shifting from an appliance mindset to a luxury beauty perspective.

2. 2. Department Store Reinvention: Old Rules vs. New Success | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   A deep dive into how the department store category is being reinvented, analyzing which traditional rules to discard and how to measure modern success.

3. 3. Is 'Reinvention' Really That Hard?

   Retail Remix

   Joe Jackman, CEO of Jackman Reinvents, discusses the 'Reinventionist Mindset' and how to transform brands to unlock new value in changing markets.

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