Category Reinvention

Answer

Joe Jackman, CEO of Jackman Reinvents, discusses brand transformation and the mindset required to navigate large-scale change.

Source: Is 'Reinvention' Really That Hard? on Retail Remix.

Top episodes

1. 1. Is 'Reinvention' Really That Hard?

   Retail Remix

   Joe Jackman, CEO of Jackman Reinvents, discusses brand transformation and the mindset required to navigate large-scale change.

2. 2. Lively's Michelle Cordeiro Grant: Women deserve more lingerie options

   The Glossy Podcast

   Michelle Cordeiro Grant explains how she founded Lively to create a new category altogether by blending lingerie, swimwear, and athleisure.

3. 3. 299. Redefining Claire’s for a new generation

   Retail Gets Real

   Claire’s CMO Kristin Patrick discusses redefining a 62-year-old jewelry brand to remain relevant to Gen Z and Alpha.

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