Category Ownership

Answer

Moiz and Nik discuss brand archetypes, equity, and the shifts in fashion empires like Allbirds.

Source: S5 E3: News Break: Whatever Happened to Allbirds/Fashion’s Biggest Empire/Amazon Streamlines Packaging on Limited Supply.

Top episodes

1. 1. S5 E3: News Break: Whatever Happened to Allbirds/Fashion’s Biggest Empire/Amazon Streamlines Packaging

   Limited Supply

   Moiz and Nik discuss brand archetypes, equity, and the shifts in fashion empires like Allbirds.

2. 2. How This Online Store Took a Page From Magazines

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   Dianne O’Connor explains how a magazine-style approach helps Weston Table create a unique, content-rich category experience.

3. 3. Invest in Community-Driven Success | Callie Christensen & Kelly Oriard | Slumberkins

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   Slumberkins founders discuss building a mission-driven brand focused on emotional health and community.

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