Category Ownership

Answer

Lindsay Hancock of My Better Batch discusses disrupting the baking aisle and managing retail categories to win against legacy brands.

Source: From 75 Stores to 3,500: Inside My Better Batch’s Retail Growth on Retail Remix.

Top episodes

1. 1. From 75 Stores to 3,500: Inside My Better Batch’s Retail Growth

   Retail Remix

   Lindsay Hancock of My Better Batch discusses disrupting the baking aisle and managing retail categories to win against legacy brands.

2. 2. MALK Plant Milk Masters In-Store Retail

   Ecommerce Conversations

   Ryan Rouse shares his formula for scaling MALK Organics by leveraging niche success into mainstream retail category dominance.

3. 3. Mastering the Art of Buying with James Barron, ex-ASOS

   eCommerce MasterPlan

   Ex-ASOS buyer James Barron discusses the art of category management and optimizing product assortments for profitability.

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