Category Expansion Strategy

Top 3 podcast episodes answering this question on AskThePods · category expansion strategy.

Answer

Razvan Romanescu discusses creating scalable business models through brand portfolio management and product diversification within the beauty industry.

Source: A Guide to Creating Scalable Business Models on Shopify Masters.

Top episodes

  1. 1. A Guide to Creating Scalable Business Models

    Shopify Masters

    Razvan Romanescu discusses creating scalable business models through brand portfolio management and product diversification within the beauty industry.

  2. 2. Maker of Apple Watch Bands Looks to Diversify

    Ecommerce Conversations

    Braxton Manley shares his journey of diversifying Braxley Bands from a single-product DTC kite into a broader product ecosystem using sustainable materials.

  3. 3. The Amazon-Free Zone: How Baltic Marketplaces Thrive on Local Expertise with Bartek Makuch

    The eCom Ops Podcast

    Learn how PHH Group utilizes local expertise and localized eCommerce to rapidly expand across the Baltics and Finland.

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