Category Expansion Strategy

Answer

Quincy Moore and Liz Eswein discuss strategizing brand extensions into new categories like home goods and apparel.

Source: New York or Nowhere's Quincy Moore and Liz Eswein on strategizing around big-name collaborations on The Glossy Podcast.

Top episodes

1. 1. New York or Nowhere's Quincy Moore and Liz Eswein on strategizing around big-name collaborations

   The Glossy Podcast

   Quincy Moore and Liz Eswein discuss strategizing brand extensions into new categories like home goods and apparel.

2. 2. Stop Running Small Tests (Episode 15)

   Ecommerce Playbook

   Focuses on 'Stop Running Small Tests' and pursuing major growth levers like expanding product lines.

3. 3. E621: 5 Tariff Strategies My Company is Taking

   The EcomCrew Ecommerce Podcast

   Covers diversification strategies, including expanding to other marketplaces and manufacturing new product lines.

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