Category Expansion

Top 3 podcast episodes answering this question on AskThePods · expanding product categories.

Answer

John Mocadlo discusses how Impossible Kicks is evolving from a sneaker resale business into a digital resale empire by expanding into new categories like watches and apparel.

Source: 'Like a car dealership': How Impossible Kicks is trying to become a digital resale empire on Modern Retail Podcast.

Top episodes

  1. 1. 'Like a car dealership': How Impossible Kicks is trying to become a digital resale empire

    Modern Retail Podcast

    John Mocadlo discusses how Impossible Kicks is evolving from a sneaker resale business into a digital resale empire by expanding into new categories like watches and apparel.

  2. 2. New York or Nowhere's Quincy Moore and Liz Eswein on strategizing around big-name collaborations

    The Glossy Podcast

    The founders of New York or Nowhere discuss strategizing around collaborations and expanding from a niche community-focused concept into a broader market through new product categories.

  3. 3. CPG veteran Justin Gold on how he's advancing Rudi's Bakery's product pipeline

    Modern Retail Podcast

    CPG veteran Justin Gold explains how Rudi's Bakery is advancing its product pipeline through line extensions to reinvent the 47-year-old brand.

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