Rick Gomez, EVP at Target, explores the complexities and strategic planning required to innovate and expand a brand into the Food & Beverage category.
Rick Gomez, EVP at Target, explores the complexities and strategic planning required to innovate and expand a brand into the Food & Beverage category.
Explores how DTC brands like Curology diversify their product lines from niche specialties into broader health and beauty categories without losing brand identity.
Covers the transition from a single-product DTC business to wholesale and the development of new product lines to broaden market reach.