Category Creation

Answer

Rick Gomez, EVP at Target, discusses the strategic innovation required to expand a brand into new categories and transform retail experiences.

Source: Bringing Food & Beverage Innovation to Target on Retail Remix.

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1. 1. Bringing Food & Beverage Innovation to Target

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   Rick Gomez, EVP at Target, discusses the strategic innovation required to expand a brand into new categories and transform retail experiences.

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