Category Creation

Answer

Lindsay Hancock discusses finding gaps in the stagnant baking aisle to launch a premium shortcut category for My Better Batch.

Source: From 75 Stores to 3,500: Inside My Better Batch’s Retail Growth on Retail Remix.

Top episodes

1. 1. From 75 Stores to 3,500: Inside My Better Batch’s Retail Growth

   Retail Remix

   Lindsay Hancock discusses finding gaps in the stagnant baking aisle to launch a premium shortcut category for My Better Batch.

2. 2. Bringing Food & Beverage Innovation to Target

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   Rick Gomez of Target discusses the innovation and strategic management required to expand a brand into new retail categories.

3. 3. MALK Plant Milk Masters In-Store Retail

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   Ryan Rouse explains how MALK Organics penetrated niche markets to eventually dominate and influence category placement in mainstream retail.

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