Matt Bertulli, CEO of Pela and Lomi, discusses marketing strategy, incrementality, and scaling sustainable brands like Lomi beyond Meta ads.
Matt Bertulli, CEO of Pela and Lomi, discusses marketing strategy, incrementality, and scaling sustainable brands like Lomi beyond Meta ads.
The hosts discuss growth marketing, product expansion, and the role of AI in growth measurement and attribution models.
A deep dive into influencer marketing strategies and the technical measurement of Earned Media Value (EMV) and attribution.