Explores efficiency in DTC marketing teams, specifically looking at how to structure content teams to support tentpole campaigns effectively.
Explores efficiency in DTC marketing teams, specifically looking at how to structure content teams to support tentpole campaigns effectively.
Focuses on the technical side of campaign structuring on Meta, discussing audience reach, creative diversity, and signal engineering.
A tactical deep dive into fixing Meta account performance, including discussions on account simplification and campaign-level adjustments.