Campaign Structure

Answer

Retail media experts discuss bid management and campaign architecture within the Amazon advertising ecosystem to achieve specific objectives.

Source: A Modern Approach to Bidding with Jordi Beltran and Carlos Sastre - Episode 348 on Ecommerce Braintrust.

Top episodes

1. 1. A Modern Approach to Bidding with Jordi Beltran and Carlos Sastre - Episode 348

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   Retail media experts discuss bid management and campaign architecture within the Amazon advertising ecosystem to achieve specific objectives.

2. 2. How Meta Actually Works in 2026

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   A breakdown of modern Meta advertising rules, focusing on campaign structure and how creative assets function as the primary targeting mechanism.

3. 3. From Campaigns to Cash Flow: How to Build a Forecast That Works

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   Learn how to build a financial forecast for ecommerce brands by aligning campaign structures and bid strategies with cash flow goals.

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