Campaign Measurement And Roi

Answer

Anatoliy Labinskiy discusses optimizing ad spend and measurement across multiple platforms including Google and Facebook.

Source: Optimising your Ad Spend across Google, Facebook, TikTok and Other Channels with Anatoliy Labinskiy from GSM Growth on How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!.

Top episodes

1. 1. Optimising your Ad Spend across Google, Facebook, TikTok and Other Channels with Anatoliy Labinskiy from GSM Growth

   How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!

   Anatoliy Labinskiy discusses optimizing ad spend and measurement across multiple platforms including Google and Facebook.

2. 2. Meta's Attribution Settings Don't Matter Anymore

   Ecommerce Playbook

   A deep dive into why standard attribution settings mislead brands and how to establish a framework for measuring true incremental ROAS.

3. 3. Forecasting Series Part 1: How to forecast and what makes a good forecast

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   Part one of a series on ecommerce forecasting, focusing on realistic numbers and optimizing campaigns against return on invested capital.

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