Anatoliy Labinskiy discusses optimizing ad spend across Google, Facebook, and TikTok, focusing on ROI and attribution models.
Anatoliy Labinskiy discusses optimizing ad spend across Google, Facebook, and TikTok, focusing on ROI and attribution models.
This episode explores measuring incremental ROAS and the pitfalls of standard attribution settings in campaign measurement.
The SLAY team discusses scaling Meta ads, attribution, and managing campaign types for high ROAS and efficient measurement.