Bradley Sutton and Destaney Wishon discuss Amazon advertising strategies, campaign types, and how to measure Share of Voice within Campaign Manager.
Bradley Sutton and Destaney Wishon discuss Amazon advertising strategies, campaign types, and how to measure Share of Voice within Campaign Manager.
Covers new Meta tools like CASC and AI Assistant to improve DTC performance, focusing on creative testing and strategic campaign management.
Retail media experts Jordi Beltran and Carlos Sastre join Julie Spear to discuss a modern approach to bidding and campaign architecture in Amazon's ecosystem.