Taylor Cain from Pilothouse explains how Meta’s Andromeda update allows for scaling with fewer campaigns and 30% higher CTR through strategic consolidation.
Taylor Cain from Pilothouse explains how Meta’s Andromeda update allows for scaling with fewer campaigns and 30% higher CTR through strategic consolidation.
Explores maintaining consistent visibility by not thinning resources, focusing on high-quality campaign structures and strategic competitor choices.
Andrew Faris argues against over-diversification, suggesting that focusing resources on the best opportunities (consolidation) leads to better efficiency and growth.