Andrew Faris and Sarah Resnick break down a real Meta ad account, focusing on campaign performance metrics and audience targeting.
Andrew Faris and Sarah Resnick break down a real Meta ad account, focusing on campaign performance metrics and audience targeting.
Jacob from Pilothouse discusses the new rules for Meta attribution and the specific settings brands need to test for accurate analytics.
A detailed analysis of AppLovin Discovery campaigns, focusing on incrementality, reporting, and campaign management tactics.