Campaign Analytics

Answer

Andrew Faris and Sarah Resnick break down real Meta ad accounts, analyzing KPIs like ROAS and CPA to diagnose and fix declining campaign spend.

Source: Real Meta Ad Account Breakdown: Fixing Zollie's Declining Spend on The Andrew Faris Podcast.

Top episodes

1. 1. Real Meta Ad Account Breakdown: Fixing Zollie's Declining Spend

   The Andrew Faris Podcast

   Andrew Faris and Sarah Resnick break down real Meta ad accounts, analyzing KPIs like ROAS and CPA to diagnose and fix declining campaign spend.

2. 2. Ep 609: The New Rules for Meta Attribution (and the setting you need to test NOW)

   DTC Podcast

   Explores the new rules for Meta attribution, focusing on measurement strategies, data interpretation, and AI's role in advertising analytics.

3. 3. We Tested AppLovin Discovery for 4 Months. Here's What Happened.

   Ecommerce Playbook

   A four-month case study on AppLovin Discovery campaigns, focusing on incrementality, reporting, and tactical campaign management for scaling brands.

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