Simon Severino, CEO of Strategy Sprints, joins the podcast to discuss effective sales strategies through the lens of buyer psychology.
Simon Severino, CEO of Strategy Sprints, joins the podcast to discuss effective sales strategies through the lens of buyer psychology.
Rishi Rawat of Frictionless Commerce explores why buyers shop the way they do and how psychologists' insights can be used to 'nudge' them toward a purchase.
Behavioral research expert Will Leach explains how to identify the unconscious 'mindstates' that drive DTC consumer behavior.